Effective Date: 05/2026

Welcome to the website of Southlake Wound Care & Hyperbarics. We are committed to protecting the privacy and security of our patients, website visitors, and users. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, communicate with us, or use our services.

By using this website, you agree to the terms of this Privacy Policy.

1. Information We Collect
We may collect the following categories of information:

Personal Information
Information you voluntarily provide, including:

• Name
• Phone number
• Email address
• Mailing address
• Insurance information
• Appointment requests
• Any information submitted through forms or communications

Protected Health Information (PHI)
If you communicate medical information to us through patient forms, appointment requests, or other communications, that information may be considered Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”).

Website Usage Information
We may automatically collect certain information regarding your interaction with our website, including:

• IP address
• Browser type
• Device information
• Pages visited
• Date and time of access
• Referral sources
• Cookies and tracking technologies

2. How We Use Your Information
We may use your information to:

• Provide healthcare services
• Schedule appointments
• Communicate regarding treatment or care
• Respond to inquiries
• Verify insurance information
• Improve website functionality and user experience
• Send appointment reminders and administrative communications
• Comply with legal and regulatory obligations
• Maintain security and prevent fraud

3. HIPAA and Protected Health Information
As a healthcare provider, we comply with applicable HIPAA privacy and security regulations.

Any PHI collected through our practice is used and disclosed only as permitted by law, including for:

• Treatment
• Payment
• Healthcare operations

Please note that general website forms and email communications may not always be fully secure methods of communication. Patients should avoid submitting highly sensitive medical information through unsecured website forms whenever possible.

A separate Notice of Privacy Practices may provide additional information regarding your HIPAA rights.

4. SMS/Text Messaging Communications
By providing your mobile phone number and opting into SMS communications, you consent to receive text messages from Southlake Wound Care & Hyperbarics related to:

• Appointment reminders
• Scheduling updates
• Office notifications
• Billing reminders
• Patient care coordination

SMS Consent
SMS consent is not shared with third parties or affiliates for marketing purposes.

Message Frequency
Message frequency may vary depending on your interaction with our clinic.

Message and Data Rates
Standard message and data rates may apply based on your mobile carrier plan.

Opt-Out
You may opt out of SMS communications at any time by replying:

STOP

After opting out, you may receive one final confirmation message. You may also contact our office directly to discontinue text communications.

Help
For assistance with SMS messages, reply HELP to the message or contact Southlake Wound Care & Hyperbarics directly for support.

5. Cookies and Tracking Technologies
Our website may use cookies, analytics tools, and similar technologies to improve website performance and user experience.

These technologies may collect information about:

• Browsing activity
• Device information
• Website performance metrics

You may disable cookies through your browser settings; however, some website features may not function properly.

6. Sharing of Information
We do not sell your personal information.

We may share information with:

• Healthcare providers involved in your care
• Insurance companies and billing vendors
• HIPAA-compliant service providers
• Legal or regulatory authorities when required by law
• Technology vendors supporting website or communication systems

All vendors handling PHI are expected to maintain appropriate safeguards and Business Associate Agreements where required.

7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, or misuse.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

Users should review the privacy policies of any third-party websites they visit.

9. Your Privacy Rights
Depending on applicable law, you may have rights regarding your personal information, including:

• Access to your information
• Request corrections
• Request restrictions on certain uses
• Request confidential communications
• Request deletion where applicable

HIPAA-covered rights related to PHI are outlined in our Notice of Privacy Practices.

10. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.

11. Disclosures Required or Permitted by Law
We may use or disclose your personal information and Protected Health Information (PHI) when required or permitted by applicable law, including but not limited to:

• Workers’ compensation claims and related reporting requirements
• Public health activities and reporting
• Health oversight activities
• Law enforcement requests
• Court orders, subpoenas, or other legal processes
• Government regulatory requirements
• Reporting abuse, neglect, or threats to health or safety
• Compliance with federal and state healthcare regulations

Any disclosures will be made in accordance with applicable federal and state privacy laws, including HIPAA.

12. Contact Information
If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Southlake Wound Care & Hyperbarics
431 E. State Hwy 114 Suite 160 Southlake, TX 76092
469-750-3134
info@southlakewoundcare.com